Explore how to gather information about your existing and potential customers and how to focus your efforts for maximum impact.

In this course, you will learn how to:

• Craft questions to learn more about your customers.
• Create an online survey to gather information about your customers.

Find out what steps you need to take to start a small business and how to create a business plan to keep business development on track.

In this course, you will learn how to:

• Use entrepreneurial thinking to start a business.
• Set up My Business Plan—an HP LIFE tool to help you create a business plan.
• Develop metrics to measure business success.

Explore a range of different social media marketing platforms and learn how to create an advertisement that will reach your target customers.

In this course, you will learn how to:

• Use different social media platforms to promote your business.
• Create a Facebook advertisement targeted to your customers.

Find out what a success mindset is, how to develop one, and how it helps you create a successful future.

In this course, you will:

• Understand what makes you happy—your values, interests, and priorities.
• Create a vision for your future, set personal or professional goals, and create a success plan.
• Learn how to achieve your plan by developing good business habits and leveraging your strengths.

Learn how to use a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to choose the best strategies to help your business reach its long-term goals.

In this course, you will learn how to:

• Use a SWOT analysis to consider your businesses Strengths, Weaknesses, Opportunities, and Threats in order to select the most effective strategies for the success of your business.
• Simplify the process by integrating word processing and spreadsheet documents.

Explore how you can differentiate your business from your competitors and how to use the Internet for research.

In this course, you will learn how to:

• Assess your business’s strengths and weaknesses.
• Examine the strengths and weaknesses of your competitors’ businesses.
• Conduct an effective Internet search for information about your competitors’ businesses.

Discover what a social enterprise is, how it differs from traditional businesses, and what you need to do to set one up successfully.

In this course, you will learn how to:

• Assess whether an idea for a social enterprise is financially sound and can create social impact.
• Avoid common mistakes made when setting up a social enterprise.
• Use desktop or mobile software to record information as you build your social enterprise idea.

Learn how to create effective online listings for your products and how to use photo-editing software to improve your product photos.

In this course, you will learn how to:

• Maximize the use of selling online in your business.
• Create effective titles, descriptions, and photographs for your online product listing.
• Improve your product photographs using photo-editing software.

Find out why sales forecasting is important for your business and how to gather the information you need to create a sales forecast.

In this course, you will learn how to:

• Gather information to make a sales forecast for your business.
• Use spreadsheet software to customize spreadsheets and track your sales forecast.

Find out what a profit and loss statement is, how it is structured, and why it’s important for your business.

In this course, you will learn how to:

• Understand the basics of the Profit and Loss Statement.
• Discover how revenue and expenses relate to profit and loss.
• Analyze a profit and loss statement.

Learn why inventory management is essential to your business and how to manage it to maximize your profit.

In this course, you will learn how to:

• Choose the best method of inventory management for your business.
• Use different technologies to manage your inventory.

Learn how to select the right candidate for a job and how to create a job application using word processing software.

In this course, you will learn how to:

• Follow a structured procedure to hire an employee.
• Use word processing software to create a job application.

Discover how a growth engine system can help you grow your business by transforming interested visitors into engaged users and happy customers.

In this course, you will learn how to:

• Identify the major parts of a Growth Engine.
• Describe individual components of each part of a Growth Engine.
• Ask key questions to think about your customer’s experience.
• Build a Growth Engine for a new situation.
• Generate ideas for a Growth Engine for your own business.

Explore funding sources for your business, identify which sources are the best match for your needs, and learn what to consider before you apply.

In this course, you will learn how to:

• Determine how much money you will need.
• Understand how long you will need the money.
• Identify the funding sources that are best for your business needs.
• Increase your funding success.
• Avoid predatory lenders.

Discover why cash flow is important to your business and how to make decisions based on the research and results you gather.

In this course, you will learn how to:

• Explore how to monitor and track your cash flow.
• Make decisions about how to manage your cash.
• Use spreadsheet software to track your cash flow.

Learn how to create well-designed slide presentations that express your message clearly and are targeted to a specific audience.

In this course, you will learn how to:

• Determine what information is relevant to a specific audience.
• Create effective and well-designed slide presentations.

Learn the fundamentals of building a user-friendly website that enables you to attract new customers and retain existing ones.

In this course, you will learn how to:

• Explore the benefits and functions of a business website.
• Understand your customers and how they use a business website.
• Use online web design software to create a business website.
• Use website metrics to improve your business.

Understand when and how to use different leadership approaches to become a stronger and more effective leader in all aspects of business.

In this course, you will learn how to:

• Assess which leadership approaches are appropriate for different situations.
• Use desktop or mobile software to collaborate and communicate more productively as a leader

Learn how to use a customer relationship (CRM) tool to keep better track of your customers’ and potential customers’ information to enable you to build your business.

In this course, you will learn how to:

• Set up a CRM tool for your business.
• Use the CRM tool to track information that will help you build your business.

Learn why business communications are important and how to create a simple framework you can use to improve your business communication skills.

In this course, you will learn how to: 

• Identify the characteristics of effective business communications.
• Identify success factors for effective communication.
• Identify and analyze your target audience.
• Use communication mediums to effectively convey messages.

Learn how to create marketing materials to promote the advantages of your products or services to your target audience.

In this course, you will learn how to:

• Understand the difference between benefits and features.
• Use benefits and features to effectively promote your products and services to your target market.
• Create a flyer for your business using online templates.

Explore ways to gather and access key information about your customers, potential customers, suppliers, and other contacts.

In this course, you will learn how to:

• Record important information about your business contacts.
• Create new contacts in a contact management system.
• Search for contacts in a contact management system.

Determine the types of technology solutions that best address your business goals and learn how different technologies directly and indirectly impact your business.

In this course, you will learn how to:

• Determine the types of technology solutions that best address your business goals.
• Decide the best way to implement a technology solution given the circumstances of your specific business.